April 19, 2014
Personalised publishing: not for the faint of heart

Personalised publishing: not for the faint of heart

In marketing communications, personalised messages are considered to be among the most powerful methods for addressing an audience. In online publishing, personalised addressing commonly refers to the “Welcome, John” tagline you’ll find somewhere on the page after you’ve logged in. However, real personalised publishing, the kind that gives the visitor/reader the option of choosing what they want…

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April 14, 2014
The Ninja Blade all-encompassing review

Ninja Blade comprehensive review

image

The Ninja Blade is Atomos’ newest available 10-bit HDMI recorder/monitor/player. The difference with its predecessor, the Ninja 2, is unbelievable. Everyone in the business already knows the screen isn’t just bigger but also has a higher resolution, but even if you know all that and have seen the images on the web, it still hits you in the face when you see it in real life. Other than that, the…

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April 10, 2014
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April 9, 2014
Astute Graphics Stylism brings back “flow” when working in Illustrator

Astute Graphics Stylism brings back “flow” when working in Illustrator

Stylism is a new Adobe Illustrator plug-in by Astute Graphics, which allows you to create Adobe’s Live Effects using a simple real-time annotation system. Adobe’s dialogue window driven system isn’t bad, but it stops your “flow”. Stylism, on the other hand, makes creating and changing Live Effects extremely easy and incredibly fast — and changes update in real time.

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Filed under: Illustration 
April 9, 2014
Astute Graphics Stylism brings back the flow in your job

Astute Graphics Stylism brings back the flow in your job

Stylism is a new Adobe Illustrator plug-in by Astute Graphics, which allows you to create Adobe’s Live Effects using a simple real-time annotation system. Adobe’s dialogue window driven system isn’t bad, but it stops your “flow”. Stylism, on the other hand, makes creating and changing Live Effects extremely easy and incredibly fast — and changes update in real time.

With Stylismyou can create a…

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April 8, 2014
Powermonkey Extreme 12V charges dSLRs, iPads, audio recorders and more

Powermonkey Extreme 12V charges dSLRs, iPads, audio recorders and more

Powertraveller is a British company developing and selling power devices for road warriors and people who want to charge their devices in an eco-friendly way. The company’s Powermonkey Extreme is a winning combination of a battery and solar panel specifically aimed at charging 5V (USB or others) devices. And now there’s also the Powermonkey Extreme 12V for more demanding power charging jobs.

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Filed under: Equipment Video 
April 8, 2014
Powermonkey Extreme 12V charges dSLRs, iPads, audio recorders and more

Powermonkey Extreme 12V charges dSLRs, iPads, audio recorders and more

Powertraveller is a British company developing and selling power devices for road warriors and people who want to charge their devices in an eco-friendly way. The company’s Powermonkey Extreme is a winning combination of a battery and solar panel specifically aimed at charging 5V (USB or others) devices. And now there’s also the Powermonkey Extreme 12V for more demanding power charging jobs.

The…

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4:34pm  |   URL: http://tmblr.co/ZTHVKy1CTUULE
Filed under: production rig 
April 7, 2014
BlackMagic Design’s most exciting NAB announcements

BlackMagic Design’s most exciting NAB announcements

Blackmagic URSA Camera

When BlackMagic Design designed the Cinema Camera they never really thought it would be used on such large jobs. It was really designed to be a small intimate camera used for creative work where you need to get in close and personal.

So they decided they needed to design a professional full sized camera that had all the extra on set equipment built into it. We also wanted a…

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5:10pm  |   URL: http://tmblr.co/ZTHVKy1CNaE5r
Filed under: camera production rig 
April 7, 2014

One of the reasons why WordPress is so popular these days, comes from the ease with which you can implement and maintain a system. You really don’t need to be proficient in anything but finding the right plug-in for the job. Even embedding audio or video can be a piece of cake, by using shortcodes. Shortcodes come in two types: native and plug-in based. The former are a blessing, the latter may turn into hell.

WordPress by default supports shortcodes for audio, adding captions to images, embedding a link, show a gallery and display a video on a page. Shortcodes are a simple “front-end” — usually ‘code’ that looks like this:

to display an image gallery — to much more complex code that is executed in the back.

The weak spot of shortcodes is that you put them in your content. If you’re creating a post, you would add a shortcode where you want the gallery or video to appear. When you use shortcode, you’re actually mixing content with code. If someone at WordPress would decide a future update to stop supporting a specific shortcode, the consequences are dire: you would end up with a number of posts displaying the raw shortcode instead of the content it’s supposed to replace.

The good news is that WordPress hardly ever changes something that has such a dramatic effect to your content without also making sure there’s an elegant way to fix the problem caused by it. Because, the problem — if it would occur — cannot be fixed easily.

But lo and behold: this is the problem with plug-in generated shortcodes. Plug-ins in the WordPress eco-system are usually developed by people who are doing it out of love for programming, to showcase their programming skills, solve a problem, or sell a service. Nowadays a growing number of them are programming plug-ins in two versions, a light version that you can download for free and a “Pro” version that you need to buy.

The evolution to a paid model is to be encouraged because if it’s successful, it’s a business and the chance of the plug-in developer stopping development of his solution becomes smaller.

Many plug-ins also allow you to use shortcodes and when the plug-in developer has enough of programming for free and especially of delivering support for free, the end-user who keeps updating his WordPress installation will at some point in time end up with raw shortcode inside the created stories — ‘dead’ plug-ins don’t stay compatible forever.

The only way to get those shortcodes out of the story body is to go inside the MySQL database and try to create a GREP pattern that will grab everything related to the shortcode, including the shortcode itself and the content inside the shortcode tags.

Creating SQL queries may destroy your database, but it also is quite hard to find the right table and create the right GREP pattern to find/replace everything related to the shortcode. It may rapidly lead to hell, that place where nothing in your WordPress installation will work anymore unless you restore your system with a database backup — which re-introduces the shortcode problem in the first place.

Thinking through your strategy with regards to shortcodes therefore may save you from having recurring nightmares…

WordPress and shortcodes, sometimes a blessing, often just hell One of the reasons why WordPress is so popular these days, comes from the ease with which you can implement and maintain a system.

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Filed under: Publishing 
April 7, 2014
Atomos to licence ProRes codec to Panasonic at NAB 2014

Atomos to licence ProRes codec to Panasonic at NAB 2014

Atomos, the creator of the award-winning Ninja and Samurai camera-mounted recorders, and the Connect converters, announces a strategic partnership at NAB 2014. Atomos will licence its Apple ProRes codec to Panasonic for the VariCam 35 camera.

“There are tremendous long term gains by collaborating with prestigious Japanese brands.” said Jeromy Young, CEO and Founder of Atomos. “By leverageing our…

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11:53am  |   URL: http://tmblr.co/ZTHVKy1CMU5nm
Filed under: codec production 
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