Heidelberg has expanded its cooperation with Ricoh and, from drupa 2012, will be selling the digital printing systems for short runs from Ricoh under the names Heidelberg Linoprint C 901 and HeidelbergLinoprint C 751.
"Heidelberg is using drupa as a platform to unveil the full integration of all its digital print solutions for short and variable runs in the commercial and packaging printing sectors in its own product portfolio. This way, our customers benefit from the close interlinking of offset and digital printing that print shops can use to boost their competitiveness further. In future, the name Heidelberg Linoprint will stand for the entire digital print portfolio of Heidelberg," says Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment.
Or, in other words: devices like the Ricoh’s mentioned here are going to integrate with a Heidelberg printing press? Personally, I think this offering will be the first step in diluting the Heidelberg brand instead of strengthening it.